Why most digital ads don’t deliver results
Many businesses invest in ads expecting immediate leads, but results are often inconsistent or disappointing.
This is usually not because ads don’t work, but because the system around them is incomplete.
Sending traffic to poorly structured websites
Unclear messaging or weak offers
No proper conversion tracking
No follow-up or lead nurture system
Ads don’t fix these problems, they expose them faster.
Before we run ads, we align the strategy
Many businesses jump straight into running ads without first ensuring everything is aligned.
This often leads to:
Before launching campaigns, we take the time to understand:
Ads don’t fix underlying issues — they amplify them.
By aligning the strategy first, we give your campaigns the best chance of success.
Ads amplify what’s already there — so getting the foundation right first is critical.
Campaign performance is also influenced by the website experience, which may involve a standard WordPress setup or a more advanced high-performance website for landing pages and conversion.
Ads work best when supported by a strong website and SEO. If you are deciding between website approaches, explore WordPress website design or high-performance websites. If you also need ongoing website improvements and support, explore Concierge Website Support.
Search and social ads play different roles
Best for:
Best for:
When search and social ads work together, you create both demand and capture it, leading to more consistent lead generation.
What digital ads should actually do
Attract the right audience
Target people actively searching or likely to need your services.
Convert traffic into leads
Send visitors to structured pages designed to generate enquiries.
Provide clear performance data
Understand what is working, what is not, and where to improve.
What’s included in digital ads management
We focus on building and improving a structured lead generation system, not just running ads.
A structured approach to paid advertising
Step 1
Strategy, alignment and setup
We align your campaigns with your offer, messaging, and website before launching.
Step 2
Launch and data collection
Run campaigns and gather performance data.
Step 3
Optimisation
Refine targeting, ads, and budgets based on real results.
Step 4
Continuous improvement
Improve landing pages, messaging, and conversion pathways.
Every one of those steps involves a lot of analysis. We use AI tools to work through far more campaign data than we could review by hand, which surfaces patterns and opportunities sooner. The strategy, the judgement, and the decision about what to change next stay with our team: the AI widens what we can look at, experience determines what we act on.
Ads work best when connected to your wider marketing
Running ads in isolation often leads to wasted spend and inconsistent results.
Ads are most effective when combined with:
This is why many businesses include digital ads as part of the Sales Growth Accelerator, where everything is managed as a complete system.
Investment
Digital ads management is delivered as an ongoing service focused on continuous optimisation and performance improvement.
Price
From $350 per month (incl. GST)
A base fee for the platforms you advertise on, plus a share of ad spend above $2,000 a month. Ad spend is paid directly to the advertising platform.
Monthly base fee
Your base covers account management and the first $2,000 of monthly ad spend. Meta sits above Google because the platform needs continuous creative testing, which means more campaigns running at once for the same budget.
Google Ads
$350/month
Up to 3 active campaigns
Meta Ads
$500/month
Up to 8 active campaigns, 8 new creative variations a month
Google + Meta
$750/month
Up to 11 active campaigns, 8 new creative variations a month
Campaign allowances are a guide rather than a meter. We review scope together at your quarterly check-in instead of charging per campaign, so restructuring an account to improve results never costs you more.
Sliding scale on ad spend
Larger accounts take more managing — more campaigns, deeper reporting, and closer oversight when there is real money at stake. Above $2,000 a month, a share of your ad spend is added to your base.
Only the spend inside each band attracts that band’s rate, so your fee rises smoothly rather than jumping at each threshold — and your effective rate falls as you scale.
| Monthly ad spend (excl. GST) | Rate on that band |
|---|---|
| First $2,000 | Included in your base |
| $2,000 – $5,000 | 12% |
| $5,000 – $10,000 | 10% |
| $10,000 – $20,000 | 7.5% |
| Above $20,000 | 6% |
The scale is applied once to your total managed spend across all platforms. Above $50,000 a month we quote a dedicated retainer instead.
Work out your monthly fee
Choose your platforms and move the slider to your monthly ad spend. Ad spend is paid directly to the platform and is separate from the management fee below.
Platforms
Search accounts stay structurally stable once built.
Your management fee
$710 per month (incl. GST)
That is 14.2% of your $5,000 ad spend.
- Google Ads basecovers your first $2,000 of ad spend
- $350
- 12% of spend in the $2,000 – $5,000 band$3,000 of your spend falls here
- $360
- Total per month
- $710
Plus a one-off $1,000campaign strategy and setup fee. Your monthly fee is calculated on the previous month’s actual spend, so you always know the invoice before the month begins.
Campaign Strategy & Setup
Before launching campaigns, we establish a clear foundation to ensure your ads are aligned with your overall marketing strategy.
This includes:
This ensures your campaigns are built on a structured approach, not run in isolation.
A one-off campaign strategy and setup fee of $1,000 (incl. GST) applies, covering one platform. Additional platforms are $250 each.
Recommended Ad Spend
For most businesses, we recommend a starting ad spend of at least $2,000 per month to generate meaningful data and consistent results.
Lower budgets can be used, but may limit the ability to properly test, optimise, and improve performance.
Campaign performance improves significantly when supported by a clear strategy, sufficient budget, and ongoing optimisation.
The level of investment depends on:
For most businesses, ads deliver the strongest results when integrated into a broader marketing strategy such as the Sales Growth Accelerator.
We’ve worked with a range of small to medium businesses to improve campaign performance and lead generation.
Not sure if ads are the right fit? We can review your current setup and provide guidance.
Your monthly fee is calculated on the previous month’s actual ad spend, so the invoice is always known before the month begins. The first month is charged at your base fee.
A minimum 3-month commitment applies to all digital ads management programs.