Digital Marketing Specialist

The Digital Marketing Specialist is responsible for planning, executing, and optimising digital marketing strategies that increase traffic, brand awareness, and qualified leads. The role blends creativity and analytics across SEO, Google Ads, social media, and email marketing.

Key Responsibilities

• Develop, execute, and monitor digital campaigns across search, social media, email, and display advertising.
• Perform on-page and technical SEO tasks, including keyword research, content optimisation, and link-building support.
• Create, manage, and optimise Google Ads and paid search campaigns to improve ROI and hit target KPIs.
• Develop social media strategies, content calendars, and ongoing platform management.
• Collaborate on engaging, SEO-optimised content aligned with campaign goals and brand messaging.
• Design and execute email marketing campaigns that nurture leads and drive conversions.
• Use analytics tools such as Google Analytics and SEMrush to measure campaign effectiveness and recommend improvements.
• Research market trends, audience preferences, and competitor activity to identify opportunities.