Ads Specialist

The Ads Specialist is responsible for planning, launching, managing, and optimising paid advertising campaigns across Google Ads and Facebook Ads (Meta Ads). This role focuses on generating qualified leads, improving return on ad spend, and helping clients reach the right audiences with clear, data-driven campaign strategies.

Key Responsibilities

• Create, launch, and manage Google Ads campaigns across Search, Display, Performance Max, and remarketing.
• Create, launch, and manage Facebook and Instagram ad campaigns through Meta Ads Manager.
• Build audience targeting strategies, including lookalike audiences, retargeting, interest targeting, and funnel-based segmentation.
• Write and test ad copy, headlines, creatives, and landing page recommendations to improve click-through and conversion performance.
• Monitor campaign budgets, bids, and pacing to maintain efficiency and hit performance targets.
• Track and optimise campaigns for key metrics such as cost per lead, return on ad spend, click-through rate, and conversion rate.
• Implement A/B testing across ad creatives, offers, targeting, and campaign structures.
• Set up and troubleshoot tracking using GA4, Meta Pixel, Google Tag Manager, and conversion events.
• Analyse campaign performance regularly and provide recommendations for ongoing improvement.
• Work closely with clients and internal team members to align paid media strategy with broader marketing goals.

Requirements

• Minimum 2-3 years of hands-on experience managing paid ad campaigns.
• Strong working knowledge of Google Ads and Meta Ads Manager.
• Experience with keyword research, audience targeting, retargeting, and campaign optimisation.
• Ability to interpret campaign data and turn insights into practical actions.
• Familiarity with GA4, Google Tag Manager, Meta Pixel, and conversion tracking setup.
• Strong written communication skills for ad copy and reporting.
• Attention to detail, budget awareness, and an organised approach to campaign management.