Google Search Console (GSC) and Google Analytics (GA) are two of the most popular tools used by webmasters and digital marketers today. Both tools offer a wealth of information that can be used to improve your website and online marketing efforts. So, what is the difference between Google Search Console and Google Analytics? Simply put,
Another way to think about it is that google search console helps you understand how many impressions your website is getting on googles search engine results pages (SERPs) and how many clicks on those impressions you are getting. Just because your site achieved an impression does not mean the user actually visited your site. A user needs to register a click before they are taken to your site.
Google Analytics, on the other hand, will help you to understand who is visiting your site, from where, who they are and what they are doing on your site. You can see which channels (such as direct, paid search or social media) feed the most traffic and metrics such as bounce rate and returning users.
While both tools are extremely useful, but they serve different purposes. To get the most out of your website, it’s essential to use both Search Console and Analytics. Both of these tools are free to use and offer a wealth of information that can be used to improve your website and online marketing efforts.
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