Client Overview: Hats Online is a proud Australian business founded in early 2005 by David Curran. The company specialises in supplying hats, caps, bags, shirts, and a range of other promotional merchandise to Australian businesses of all sizes and industries. Their extensive clientele includes schools, childcare centres, sports clubs (football, soccer, rowing, netball, golf, fishing, cricket), and many other social clubs throughout Australia. With a small but dedicated team, Hats Online has proudly served around 15,000 business and personal customers over the past 17 years, supplying an estimated 750,000+ hats and caps.
Industry: Promotional Merchandise & Apparel
Project Overview: Hats Online approached BSharp Tech to enhance their online presence and improve customer engagement. As a leading provider of promotional merchandise, they needed a website that effectively showcased their extensive product range and facilitated seamless communication with potential customers.
Challenges:
Brand Representation: Ensuring the website accurately reflected Hats Online’s commitment to quality service and products.
User Experience: Creating an intuitive and user-friendly experience for visitors seeking promotional merchandise.
SEO Optimisation: Enhancing the website’s visibility on search engines to attract more organic traffic.
Solutions:
Custom Website Design: Developed a modern and responsive website design that aligns with Hats Online’s brand identity. This included the use of high-quality images, clean layouts, and easy navigation to enhance user experience.
Product Showcase: Created detailed product pages that highlight the range of promotional merchandise offered, including hats, caps, bags, shirts, and more. Each page was designed to be visually appealing and informative, with clear calls to action for easy purchasing.
Contact Forms & Inquiry System: Integrated user-friendly contact forms and an inquiry system to facilitate customer inquiries and orders, ensuring a smooth and efficient communication process.
SEO Strategy: Implemented a targeted SEO strategy to improve the website’s ranking on search engines. This included keyword research, on-page optimisation, and the creation of relevant content to attract potential customers.
Client Testimonials: Added a testimonial section to build trust and credibility by showcasing positive feedback from satisfied customers who appreciate Hats Online’s quality service and products.
Results:
Increased Traffic: The website saw a significant increase in organic traffic due to improved search engine rankings.
Higher Conversion Rates: The user-friendly design and clear calls-to-action led to a higher conversion rate of visitors into leads.
Positive Client Feedback: Hats Online received numerous compliments on the professional look and functionality of their new website.
We acknowledge the Traditional Custodians of the land on which we work and live and recognise their continuing connection to land, sea and culture. We pay respect to Elders past, present, emerging and extend that respect to all Aboriginal and Torres Strait Islander people around the country.