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SEO vs PPC: Which Is Right for Your Business?

SEO vs PPC: Which Is Right for Your Business?

When it comes to increasing your website’s traffic and generating more leads, two main digital marketing strategies often come into focus: Search Engine Optimisation (SEO) and Pay-Per-Click Advertising (PPC). Both…
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What is Google Merchant Center?

What is Google Merchant Center?

Google Merchant Center is a platform developed by Google that allows businesses to upload and manage their product information for distribution across Google’s various services, such as Google Search, Google…
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Understanding Search Engine Crawl Budget

Understanding Crawl Budget

In the ever-evolving world of SEO, the term “crawl budget” has become increasingly significant, especially for large websites with extensive content. While it might sound technical, understanding the crawl budget…
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