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Technical SEO – The foundation of SEO strategy

Technical SEO

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If you own a website, it’s important to understand the basics of technical SEO. Even if you don’t plan on doing any of the work yourself, it’s good to know what’s happening behind the scenes. This will help you make more informed decisions about your website and how to improve it. In this article, we’ll discuss technical SEO and why it matters for your website.

What is Technical SEO?

Technical SEO is the process of optimising website elements for search engines. This includes optimising for speed, performance, mobile-friendliness, indexation and so on. The goal of technical SEO is to make it easier for search engines to index and rank your website.

Why Does Technical SEO Matter?

Technical SEO matters because it can help your website rank higher in the search results. If your website is easy for the search engines to crawl and index, it will have a better chance of ranking higher. This is especially important if you want to rank for competitive keywords.

There are a lot of factors that go into technical SEO, but some of the most important ones include site speed, mobile-friendliness, and indexation. If you want to improve your website’s technical SEO, these are some of the areas you should focus on.

Site Speed

One of the most critical factors for technical SEO is site speed. Site speed is the amount of time it takes for a page to load. The faster your pages load, the better. Not only will this improve the user experience, but it will also help your website rank higher in the search results.

To improve your site speed, you can do things like optimising your images, minifying your code, and using a content delivery network(CDN).

Mobile-Friendliness

Another important factor for technical SEO is mobile-friendliness. Mobile-friendliness refers to how well a website works on mobile devices. With more and more people using mobile devices to access the internet, it’s important to ensure your website is optimised for them.

To make your website more mobile-friendly, you can do things like use a responsive design and optimise your images.

Indexation

Indexation is the process of adding a website to the search engine’s index. The more pages that are indexed, the better. If you want your website to rank higher, you need to make sure as many of your pages are indexed as possible.

To improve your website’s indexation, you can do things like submit a sitemap and use structured data. You can utilise the google search console to monitor your website’s indexation.

Is technical SEO difficult?

The answer to this question is yes and no. If you are starting from scratch, then technically, SEO can be difficult. However, if you have a basic understanding of HTML and CSS, the basics of technical SEO will not be too difficult to learn. There are many resources available that can help you learn more about technical SEO. The most important thing is just to get started and experiment. Over time, you will become more familiar with the various concepts and techniques involved in technical SEO.

If you are using a website platform such as WordPress, plugins are available to help with technical SEO. For example, the Yoast SEO plugin and RankMath are two popular WordPress plugins that help with many aspects of technical SEO.

How do technical SEO differ and on-page SEO and off-page SEO?

Whilst technical SEO is the process of optimising website elements for search engines. On-page SEO is the process of optimising individual web pages to rank higher in the search results. This includes things like optimising titles and meta-tags, as well as making sure the content is relevant and keyword-rich. Off-page SEO is everything else that you can do to improve your website’s ranking, such as building links and creating social media profiles.

Both on-page SEO and off-page SEO are important for ranking higher in the search results. However, technical SEO is the foundation that your website needs in order to rank well. Without a well-optimized website, your on-page and off-page SEO efforts will be less effective. This is why technical SEO should be one of your top priorities if you want to improve your website’s ranking.

What are some common technical SEO issues?

Some common technical SEO issues include things like duplicate content, broken links, and pages that are not indexable by the search engines.

Duplicate content is when you have multiple pages with the same or similar content. This can confuse the search engines and make it difficult for them to determine which page is the most relevant.

Broken links are links that lead to pages that no longer exist. This can happen if you change the URL of a page without redirecting the old URL to the new one. When this happens, anyone who clicks on the broken link will be taken to a page that doesn’t exist, which can be frustrating for users.

Pages that are not indexable by the search engines are pages that the search engines cannot find or read. This can happen if your website is not well-structured or if it contains technical errors. If your website has any of these issues, it’s important to fix them as soon as possible.

What are some common tools for technical SEO?

There are a number of different tools that you can use for technical SEO. Some common ones include Google Search Console, SEMRush and Hrefs.

Google Search Console is a free tool that allows you to see how your website is performing in the search results. This includes things like the number of impressions and clicks your site gets, as well as the average position it ranks in.

SEMRush is a paid tool that provides a lot of useful data about your website, such as competitor analysis, keyword research and site audits. It also includes a technical SEO audit tool that scans for many of the common technical SEO issues.

Hrefs is also a paid tool that offers many features, including competitor analysis, backlink checker and site audits. It also includes a technical SEO audit tool that can help you find and fix many common technical SEO issues.

These are just a few of the many different tools that you can use for technical SEO. If you’re not sure where to start, Google Search Console is a good place. It’s free to use, and it provides a lot of valuable data about your website’s performance in the search results. Once you’ve identified some areas for improvement, you can start using other tools to help you fix them.

What are some common myths about technical SEO?

One common myth about technical SEO is that it’s not important for small websites. This is simply not true. No matter what size your website is, technical SEO is important.

Another common myth is that technical SEO is only for developers. While it’s true that developers need to be involved in the technical SEO process, it’s not something that only developers need to worry about. Anyone who wants to improve their website’s ranking should be aware of technical SEO and how it can help.

Finally, some people believe that technical SEO is too difficult or time-consuming to bother with. While it does require some knowledge and effort, it’s not as complicated or time-consuming as many people think. And, most importantly, it’s worth it. Technical SEO can help you achieve better search engine rankings, which can lead to more traffic and more customers for your business.

Don’t let these myths stop you from optimising your website for the search engines. Technical SEO is important for any website, and it’s not as difficult or time-consuming as you might think. If you’re not sure where to start, there are a number of tools and resources available to help you. And, if you need more help, there are plenty of people who are happy to assist. Don’t wait – start optimising your website today!

Still, have questions about technical SEO?

If you still have questions about technical SEO, feel free to reach out to us. We’re always happy to help! You can also check out our blog for more articles on all things SEO, including on-page and off-page SEO. And, if you’re ready to get started with optimising your website, we offer a number of different SEO services that can help. Contact us today to learn more!

BSharp Tech | Technical SEO - The foundation of SEO strategy - matt-grill
Matt Grill is the founder and director of BSharp Tech and has over 20 years of experience in the IT industry.
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