On-Page SEO – Part of your overall SEO Strategy

On-Page SEO

Table Of Contents

Many business owners have undoubtedly already heard of Search Engine Optimisation (SEO) but may be less familiar with the term “on-page SEO”. On-page SEO is an important part of an overall SEO strategy that would also include technical and off-page SEO. For this article, we will just focus on on-page SEO.

What is On-Page SEO?

Simply put, on-page SEO is the process of optimising your website content to make it more visible to search engines and improve your organic search ranking. It’s basically anything that is on the page of the site. This includes items like the keywords you implement, internal linking, external linking, the format of your content and the metadata.

How can I improve my On-Page SEO?

This can be achieved through various methods, such as using keyword-rich titles and descriptions, adding alt tags to images, and creating fresh and unique content. Title tags and meta descriptions are perhaps the most important on-page SEO elements, as they are the first thing users will see when your website appears in search results. This is why it’s essential to make sure that your title tags and meta descriptions are both relevant and keyword-rich.

Benefits to optimising your On-Page SEO

There are several benefits to optimising your website’s on-page SEO for search engines:

  1. Increased traffic: One of the main benefits of on-page SEO is increased traffic to your website. By optimising your website for search engines, you’ll make it easier for users to find your site when they search for relevant keywords or phrases
  2. Improved brand awareness: On-page SEO can also help to improve brand awareness. When users see your website appearing in search results, they’ll start to become more familiar with your brand. This can ultimately lead to improved brand recognition and higher conversion rates
  3. Higher conversion rates: Another benefit of on-page SEO is higher conversion rates. If you can get users to visit your website, you have a better chance of converting them into customers or clients. By optimising your website for search engines, you’ll make it easier for users to find your site, and, as a result, you’ll see an increase in conversion rates.

Fresh, unique and informative content

Another important on-page SEO element is the content itself. Search engines love fresh, unique, and informative content, so it’s important to keep your website updated with new blog posts, articles, or product pages regularly. Not only will this improve your chances of ranking higher in search results, but it will also help to build trust and credibility with your audience. Nothing is worse than users finding your site, but the content is outdated. You should strive to update the content regularly to keep it fresh and up to date.

Keyword Research and use within content

The importance of keyword research cannot be overstated. Why? It’s all about how Google processes search queries, in a nutshell. The foundation of your on-page SEO plan is keyword research. Why? It’s all about how Google responds to search inquiries. Without keyword research, you wouldn’t be able to assess the search intent of individuals or understand how to target them with your content. Before optimising your website for any keywords, you need to understand what they are and how they relate to your business. Once you understand that, you can begin targeting relevant keywords with your content.

Build your On-Page SEO strategy with BSharp Tech

Do you need help with your on-page SEO goals and execution? BSharp Tech is here to help. Reach out to the team at BSharp Tech by contacting us today or booking a free discovery session.

Matt Grill is the founder and director of BSharp Tech and has over 20 years of experience in the IT industry.
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