Many business owners have undoubtedly already heard of Search Engine Optimisation (SEO) but may be less familiar with the term “on-page SEO”. On-page SEO is an important part of an overall SEO strategy that would also include technical and off-page SEO. For this article, we will just focus on on-page SEO.
Simply put, on-page SEO is the process of optimising your website content to make it more visible to search engines and improve your organic search ranking. It’s basically anything that is on the page of the site. This includes items like the keywords you implement, internal linking, external linking, the format of your content and the metadata.
This can be achieved through various methods, such as using keyword-rich titles and descriptions, adding alt tags to images, and creating fresh and unique content. Title tags and meta descriptions are perhaps the most important on-page SEO elements, as they are the first thing users will see when your website appears in search results. This is why it’s essential to make sure that your title tags and meta descriptions are both relevant and keyword-rich.
There are several benefits to optimising your website’s on-page SEO for search engines:
Another important on-page SEO element is the content itself. Search engines love fresh, unique, and informative content, so it’s important to keep your website updated with new blog posts, articles, or product pages regularly. Not only will this improve your chances of ranking higher in search results, but it will also help to build trust and credibility with your audience. Nothing is worse than users finding your site, but the content is outdated. You should strive to update the content regularly to keep it fresh and up to date.
The importance of keyword research cannot be overstated. Why? It’s all about how Google processes search queries, in a nutshell. The foundation of your on-page SEO plan is keyword research. Why? It’s all about how Google responds to search inquiries. Without keyword research, you wouldn’t be able to assess the search intent of individuals or understand how to target them with your content. Before optimising your website for any keywords, you need to understand what they are and how they relate to your business. Once you understand that, you can begin targeting relevant keywords with your content.
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