What is Technical SEO

This aspect of SEO focuses on improving the backend infrastructure of a website to enhance its interaction with search engine spiders and to provide a better user experience. It involves components such as website speed, mobile optimisation, site architecture, SSL certification, and XML sitemaps.

Technical SEO differs from On-Page and Off-Page SEO. While On-Page SEO involves optimising the content and HTML source code of individual web pages, and Off-Page SEO revolves around promotion methods beyond website design (like backlinks), Technical SEO is all about enhancing the foundation and infrastructure of a website. It doesn’t deal with content creation or promotion but instead ensures the website is technically sound, easily crawlable, and provides an excellent user experience, setting the stage for effective On-Page and Off-Page SEO.

Some Other Definitions

We acknowledge the Traditional Custodians of the land on which we work and live and recognise their continuing connection to land, sea and culture. We pay respect to Elders past, present, emerging and extend that respect to all Aboriginal and Torres Strait Islander people around the country.

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