This aspect of SEO focuses on improving the backend infrastructure of a website to enhance its interaction with search engine spiders and to provide a better user experience. It involves components such as website speed, mobile optimisation, site architecture, SSL certification, and XML sitemaps.
Technical SEO differs from On-Page and Off-Page SEO. While On-Page SEO involves optimising the content and HTML source code of individual web pages, and Off-Page SEO revolves around promotion methods beyond website design (like backlinks), Technical SEO is all about enhancing the foundation and infrastructure of a website. It doesn’t deal with content creation or promotion but instead ensures the website is technically sound, easily crawlable, and provides an excellent user experience, setting the stage for effective On-Page and Off-Page SEO.
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