What is Organic Search?

Organic search refers to the process of obtaining search engine results naturally, without the influence of paid advertising. It involves users entering queries into a search engine and receiving a list of results ranked according to the search engine’s algorithms, which consider relevance, authority, and content quality. The goal of organic search is to attract traffic through effective SEO (Search Engine Optimisation) practices rather than through paid means. This method is crucial for long-term digital marketing strategies, as it builds sustainable visibility and credibility online.

Some Other Definitions

We acknowledge the Traditional Custodians of the land on which we work and live and recognise their continuing connection to land, sea and culture. We pay respect to Elders past, present, emerging and extend that respect to all Aboriginal and Torres Strait Islander people around the country.

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